These are the times that you were created for. No matter what the impact of COVID-19 and the subsequent response will have on you, your family, and your business, this is a time when your leadership is needed most. As entrepreneurs, we didn’t sign up for certainty. We take the road less traveled and embrace risk to pursue opportunity. Opportunity to provide a better life for our families. Opportunity to grow something bigger than ourselves. To create. To face challenges and find a better way. To build a legacy of impact rather than passivity. Face it… if it were easy, we probably wouldn’t do it. And so here we are.
There are things that none of us can control, but the one thing that we all control right now is how we choose to lead and move forward each day. When this time of uncertainty is over (and it will be over), there will be enormous opportunity. We also must acknowledge that there will be pain, hard decisions, and that some businesses will not make it. Now is the time to start preparing for opportunity and positioning your business to survive and thrive on the other side.
Jim Collins, author of Good to Great: Why Some Companies Make the Leap and Others Don’t, framed the “Flywheel Effect”. Collins explains this as, “Disciplined people who engage in disciplined thought and who take disciplined action—operating with freedom within a framework of responsibilities—this is the cornerstone of a culture that creates greatness.” This action builds momentum and yields results. This is the simplest formula for success in business. During times like these, it is even more important to dive headfirst into this approach and start turning the flywheel. How?
Here are a few critical items that I want to be sure you are thinking about and taking action on over the coming weeks.
Turning the flywheel takes extraordinary effort, but more importantly it takes disciplined people, engaging in disciplined thought, and executing with disciplined effort. In times of crisis, huddling before each play, and using all of your timeouts strategically, shifts momentum to your favor. One play at a time, one day at a time. You and your people are the greatest assets that your business possesses, and in fact one of the only appreciating assets that your organization holds. Protect your greatest assets each day on purpose with intentionality… managing today, and designing tomorrow… staying ahead of the decision makers. What opportunities exist for you and your business to come out of this season stronger?